gURROO serves as an architecture blog with articles focusing on careers, side hustles, design, and product reviews. With a goal of strengthening the architecture profession through knowledge sharing. 

In an effort to create opportunities for designers following the recession, gURROO.com was created to be an independent website platform to host the Innovative Minds design competition. The design competition was a catalyst for innovative design thinking through the blending of virtual and physical architectures. 

Although the Innovative Minds competition is officially retired, 7 international design competitions have been completed. From 2012-2018 there have been participants from 67+ international institutions and 40+ countries.